Six trends that will shape work in the NFP sector in 2024 – apart from AI!

The landscape of work is evolving, but amidst the buzz around Artificial Intelligence (AI), Giuntabell recognizes that the NFP sector in Australia is undergoing its own unique transformations. While AI might not be reshaping our operations just yet, 2024 promises intriguing developments in people, culture, and work within Australian NFP organizations. Here are the top 5 trends we're observing:

  1. The Rising Importance of Wages: With the ongoing cost of living crisis, applicants are increasingly prioritising higher wages. As Australians grapple with affordability, securing a job with better pay is becoming paramount. While flexibility remains a priority, wages are gaining prominence in job seekers' considerations.

  2. Increased Competition in Job Applications: As the unemployment rate slowly rises, more applications per job are expected. This shift benefits NFP employers, potentially leading to a more diverse pool of applicants. However, the extent to which application numbers will revert to pre-pandemic levels remains uncertain.

  3. Integration of Interview Scheduling Software: Streamlining interview scheduling processes will become mainstream in the NFP sector. Tools like Cronofy, Calendly, and Doodle are poised to revolutionise recruitment operations, saving valuable time and reducing email back-and-forth.

  4. Adoption of the 4-Day Work Week: The concept of a 4-day work week is gaining traction. Following successful trials and endorsements from organisations like the Australian Services Union and Oxfam Australia, more NFPs are likely to experiment with this model, fostering improved work-life balance and employee satisfaction.

  5. Expansion of Employee Referral Programs: Employee referral programs are anticipated to become more prevalent as NFPs seek innovative recruitment solutions. These programs offer cost-effective ways to attract talent while promoting employee engagement and retention.

Additionally, NFP organisations are enhancing their job ads, employer branding, and candidate experiences. As competition for talent intensifies, organizations are investing in refining their recruitment strategies to appeal to discerning job seekers.

In 2024, Giuntabell predicts a continued focus on improving career pages, recruitment videos, and Employee Value Propositions (EVPs) across the NFP sector, reflecting a commitment to engaging and attracting top talent.

As we navigate the evolving landscape of work, Giuntabell remains dedicated to empowering NFP organisations with insights and solutions to thrive in an ever-changing environment. Stay tuned for more updates on these exciting trends shaping the future of work in Australia's NFP sector.

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